New Launches
Recent releases from Korea and Japan that are actually worth a look — with what is genuinely new in the formula.
-
NEW
Japan
Hada Labo
H.A. Supreme Vita Brightening Concentrate Serum
Hyaluronic acid · Vitamin C derivative
≈ $3930 ml
Hada Labo's layered hyaluronic acids with a brightening addition.
Why it matters -
NEW
Korea
numbuzin
No.5 Glutathione Vitamin Dark Spot Cream
Glutathione · Vitamin C derivatives
≈ $1015 ml
Targeted spot cream in a travel size — a cheap way to test glutathione.
Why it matters -
NEW
Korea
VT
PDRN Capsule Cream 100
PDRN
≈ $3350 ml
PDRN in an encapsulated cream — a gentler format than serums for dry, tight skin.
Why it matters -
NEW
Korea
Anua
Azelaic Acid 10 Hyaluron Redness Soothing Serum
Azelaic acid 10% · Hyaluronic acid
≈ $2230 ml
Azelaic acid at a usable strength, buffered with hyaluronic acid for reactive skin.
Why it matters -
NEW
Korea
Anua
Niacinamide 10% + TXA 4% Dark Spot Serum
Niacinamide 10% · Tranexamic acid 4%
≈ $2230 ml
A high-percentage pairing aimed squarely at post-acne marks and uneven tone.
Why it matters -
NEW
Korea
medicube
PDRN Pink Peptide Serum
PDRN · Peptides
≈ $3230 ml
The serum that pushed PDRN from clinics into everyday routines.
Why it matters