• Korea Beauty of Joseon

  Dynasty Cream

  Rice bran water · Niacinamide

  ≈ $2450 ml

  A rich but non-greasy finish — the brand's answer to winter dryness.

  Why it matters
• Korea Beauty of Joseon

  Glow Serum: Propolis + Niacinamide

  Propolis · Niacinamide 2%

  ≈ $2460 ml

  Sticky-sweet propolis texture that suits dehydrated skin better than most brightening serums.

  Why it matters
• Korea Beauty of Joseon

  Relief Sun: Rice + Probiotics SPF50+ PA++++

  Rice extract · Probiotics

  ≈ $1850 ml

  The sunscreen that converted a generation of American buyers to Korean filters.

  Why it matters