Serum
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Korea
iUNIK
Beta Glucan Power Moisture Serum
Beta-glucan
≈ $2150 ml
Beta-glucan instead of hyaluronic acid — heavier hydration for compromised skin.
Why it matters -
Japan
Rohto Melano CC
Concentration Measures Essence
Pure vitamin C · Vitamin E
≈ $1720 ml
Japan's drugstore vitamin C benchmark — potent, cheap, famously sharp-smelling.
Why it matters -
NEW
Japan
Hada Labo
H.A. Supreme Vita Brightening Concentrate Serum
Hyaluronic acid · Vitamin C derivative
≈ $3930 ml
Hada Labo's layered hyaluronic acids with a brightening addition.
Why it matters -
Korea
Beauty of Joseon
Glow Serum: Propolis + Niacinamide
Propolis · Niacinamide 2%
≈ $2460 ml
Sticky-sweet propolis texture that suits dehydrated skin better than most brightening serums.
Why it matters -
NEW
Korea
Anua
Azelaic Acid 10 Hyaluron Redness Soothing Serum
Azelaic acid 10% · Hyaluronic acid
≈ $2230 ml
Azelaic acid at a usable strength, buffered with hyaluronic acid for reactive skin.
Why it matters -
NEW
Korea
Anua
Niacinamide 10% + TXA 4% Dark Spot Serum
Niacinamide 10% · Tranexamic acid 4%
≈ $2230 ml
A high-percentage pairing aimed squarely at post-acne marks and uneven tone.
Why it matters -
NEW
Korea
medicube
PDRN Pink Peptide Serum
PDRN · Peptides
≈ $3230 ml
The serum that pushed PDRN from clinics into everyday routines.
Why it matters -
Korea
COSRX
The 6 Peptide Skin Booster Serum
Peptides
≈ $25150 ml
Six peptides in a large-format booster — an easy first step into peptide care.
Why it matters